Client:  Planned Parenthood
Photography:  www.anahomonnay.com

Planned Parenthood provides access to comprehensive reproductive health services and education programs for medically underserved communities.  In the San Francisco Bay Area, 50% of Planned Parenthood’s clients are under 25 years old and 60% are people of color. The Planned Parenthood is for Everyone campaign aimed to ensure that the Bay Area‘s diverse communities understood Planned Parenthood as a culturally competent service provider. The images and the overall design of the Planned Parenthood is for Everyone campaign provided a clear and consistent expression of Planned Parenthood’s mission and its brand message of inclusion.